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Communication
is the key to Public Relations – communicating the right message to the
public, employees, shareholders and other specific target audiences.
Public Relations is :
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Projecting the right message
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Cost – effective
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An excellent management tool
A squirrel is just a rat with
good Public Relations!
Public Relations (PR) is
an often misunderstood and undervalued management tool. To many it is seen
as just another form of advertising while others dismiss PR as dealing
with journalists and sending out press releases.In fact, it can play a
central role in the achievements of specific objectives at all levels of
an organisation’s work, by focusing, reinforcing and communicating an effective
message.
Used properly, Public Relations
is an excellent and cost – effective method of improving, the image of
an individual, organisation or product. It is about ensuring that your
audience receives and accepts, the message you wish to project. Public
relations involves many other disciplines and it can have an impact on
every aspect of an organisation. It is about projecting the right message
and as such, it can involve press relations, advertising, marketing, sponsorship,
exhibitions, local community events, the environment and public affairs.
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